LUX* is a luxury resort brand that offers guests a sophisticated and personalized experience in some of the world’s most beautiful destinations. Founded in 2011, the brand has properties in the Indian Ocean, the Middle East, Asia, and Europe.

LUX* resorts are known for their stunning locations, elegant accommodations, and world-class amenities. The brand’s guest rooms and villas are designed with a contemporary aesthetic and often feature private balconies or terraces with ocean or garden views. The brand’s dining options offer a range of international cuisine, often using locally sourced ingredients, and their spa and wellness centers provide a range of treatments and therapies designed to promote relaxation and rejuvenation.

One of the hallmarks of LUX* is their “Lighter, Brighter” approach, which emphasizes a sense of fun, simplicity, and creativity in every aspect of the guest experience. The brand’s focus on sustainability and social responsibility is also evident in their partnerships with local communities and initiatives to minimize their impact on the environment.

In addition to their luxurious accommodations, LUX* resorts also offer a range of activities and experiences, including cultural tours, water sports, and outdoor activities such as hiking and biking. The brand’s dedicated children’s facilities and childcare programs make it an ideal choice for families, while their intimate settings and personalized service make it perfect for couples and honeymooners.

Overall, LUX* is a brand that offers guests a luxurious and personalized experience, characterized by stunning natural beauty, exceptional service, and a focus on fun, simplicity, and sustainability.

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